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In December 2008, Datran Media conducted its third annual marketing and media survey by reaching out to over 3,000 industry executives from Fortune 1000 brands and leading interactive agencies including Sony, Macy's, Razorfish and RAPP .
Each year, Datran Media conducts its annual survey to capture insights from marketers around the globe. This year, Datran Media asked marketers to address their toughest challenges in this increasingly difficult economy. Marketers were also tasked with choosing the campaign strategies and marketing channels they feel will help them prosper in 2009 and beyond. The survey was broken into three sections and the complete results are reflected below.
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Survey News Coverage |
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Will Using Behavioral Data Lead to Smarter Ad Buys? - Ad Age - April 20, 2009 |
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Online Advertising: We Have The Basics Ready - Future of Media - April 20, 2009 |
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Datran Media and Sony Win 2009 MarketingSherpa Award and Announce New Business Agreement - dBusinessNews - March 18, 2009 |
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2009 Ad Channel Allocations According to Marketers - Print In the Mix - March 05, 2009 |
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Online advertising's appeal grows during recession, but will dollars follow? - Medill Reports Chicago - March 04, 2009 |
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Email, Search & Display Show Strongest Online Performance - MarketingVox - February 19, 2009 |
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Datran Media: Marketers to focus on strongest performers - BizReport - February 18, 2009 |
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Email, Search & Display Show Strongest Online Performance - Marketing Charts - February 18, 2009 |
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eMail Tops Online Ad Budget Change in '09 - Research Brief - February 17, 2009 |
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Attracting consumers with marketing 'takes more than personalisation' - Business Strata - January 29, 2009 |
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E-mail Tops in Marketing Performance: Datran Survey - Direct Magazine - January 27, 2009 |
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Top Advertising Channels Ranked in Study - Affiliate Tip - January 27, 2009 |
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Report: E-mail is Strongest Performing Media Buy Ahead of Search and Display - eM+C - January 24, 2009 |
2009
